Principles of Marketing FYBMS Sem 2 Rishabh Publication

• Publisher : Rishabh Publication
• Author: Dr. Sunny Fernandes
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :
  Principles of Marketing book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for BMS (Bachelor of Management Studies) first Year 2nd semester  published by Rishabh Publication. The knowledge gained through the study of this subject will be useful to the students of all through their in Management professional lives.1 : Introduction to Marketing 2:Marketing Environment, Research and Consumer Behaviour 3 : Marketing mix 4 : Segmentation, Targeting and Positioning & Trends in Marketing.