Media Planning and Management Tybms Sem 6 Sheth Publication

• Publisher : Sheth Publication
• Author: Punjabi, Kukreja
• Edition: 2024-25
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :
  To understand Media Planning, Strategy and Management with reference to current business scenario. To know the basic characteristics of all media to ensure most effective use of advertising budget. To provide an insight on Media Planning, Budgeting, Scheduling and Evaluating the Different Media Buys