Media Planning and Management Tybms Sem 6 Himalaya Prakashan

• Publisher : Himalaya Publication
• Author: Dr. Rinkesh Chheda
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :
  Media Planning and Management book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for BMS (Bachelor of Management Studies) 3rd Year semester 6 published by Himalaya Prakashan. The knowledge gained through the study of this subject will be useful to the students of all through their in Management professional lives. To understand Media Planning, Strategy and Management with reference to current business scenario. To know the basic characteristics of all media to ensure most effective use of advertising budget. To provide an insight on Media Planning, Budgeting, Scheduling and Evaluating the Different Media Buys