Integrated Marketing Communication SYBMS Sem 4 Rishabh Publication

• Publisher : Rishabh Publication
• Author: Dr. Sunny Fernandes, Lalwani
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :
  1 To equip the students with knowledge about the nature, purpose and complex construction in the planning and execution of an effective Integrated Marketing Communication (IMC) program. 2 To understand the various tools of IMC and the importance of co-ordinating them for an effective marketing communication program.